Typography

The following are a series of typography definitions, like all my other vocabulary posts, none of the definitions are in my own words nor are the photos used my own work. Everything used in this post was found on the internet and the definitions are referenced at the end of each term. Display Font: The […]

Logotypes

The following are a series of logotype definitions, none of these are in my own words nor are the images used mine. Everything provided in this post was retrieved from the internet and all definitions are referenced at the end of each term. Abstract Mark: a specific type of pictorial logo. Instead of being a […]

Parts of Type Vocabulary

Apex: The point at the top of a character such as the uppercase A where the left and right strokes meet is the apex. The apex may be a sharp point, blunt, or rounded and is an identifying feature for some typefaces. Arm: The arm of a letter is the horizontal stroke on some characters […]